Ad viewability is a real concern for brands and marketers, but focusing on mobile is a great solution. People are spending a record amount of time on their smartphones, but they’re spending that time using apps as opposed to browsing the mobile web. It’s more important than ever to deliver ads inside the apps themselves. In-app ads are great for marketers because users have to apply a greater level of focus and concentration when using apps, the ads are less likely to result in fraudulent statistics, and it’s easy to get started. There’s no better time to start inserting ads into apps.
Read the full article here: Growing Concern Over Ad Viewability: 3 Reasons Brands Should Go Mobile