Google Alerts are especially useful when you want to:
- Track what is being said about a particular topic
- Monitor what people are saying about you / your company / your product
- Monitor trending topics
- Research for content curation – setting up your content curation aggregation funnels.
To get started, sign in to your Google Account and go to http://www.google.com/alerts
Watch this quick video showing you how to use Google Alerts:
Create a Google Alert
Your first step is to define what you want to track. For example you can create a Google Alert for your new Kindle Book. In this case simply type in the name of your book. You can also use Google alerts to track more general topics. For example if you are interested in Kindle publishing you could ask to get all related to everything published with that keyword phrase.
You can create up to 1000 alerts per Google Account.
Define the type of data you would like to receive:
Sometimes it makes sense just to follow the news or perhaps if you are into creating videos or want to learn by video instruction you may select Videos as your preferred result type. (note the results types correspond to the different types of Google search)
You can always change your alert preference by Managing your alert later on.
Remember – Creating targeted alerts will allow you to filter information easily!
When typing in your search phrase, Google will preview the alerts received today. If your review screen is empty, it simply means that nothing was published for that defined search phrase so far today.
A Google Alerts Preview looks like this:
Define Where your Alert Will Be Delivered
Next you will need to define where you would like to receive notification of the alert, choose from your Gmail address or feed (Google Reader).
Finally Create Your Alert:
To create your alert, simply click on the red “Create Alert” button.
Google Alerts allows you to export all your alerts to an excel file / spreadsheet for further processing. This is especially handy if you are outsourcing content creation and would like to send your writer interesting sources!
Here is what a Google Alert looks like in Gmail:
What are you waiting for? Start creating Google Alerts for your online business today!
Comments or questions? Please share them below!