You Need To Learn This Before You Pay Google AdWords a Cent!
Do You Know Where To Use Your Keywords for a Good Quality Score?
Many people are frustrated with using Adwords ads to run traffic to their sites and are afraid of the Google Slap.
Lot’s of marketers have turned to other advertising sources such as Facebook Ads and Media Buying, where Quality Score requirements less stringent. And there are many aspects you should learn before successfully running your own Adwords campaigns. Some Adwords experts take some of the speculation out of keyword selection and optimization and coast all the way to the bank.
Advertising isn’t free and it’s imperative to optimize every aspect possible. You can have the most valuable buying keywords selected but if your site doesn’t reflect it Google won’t like your site.
Those who master Google AdWords Quality Score follow simple rules. Internet Marketing Duru strikes back and takes mystery out!
Many website owners don’t fully understand how to use their keywords on the site. Often there is a big lack of congruity between the campaign definitions and the destination landing page. And I’m going to share this important information so you can delete your Google Quality Score Nightmare for good.
It all boils down to focus, focus on what you are advertising and using the same keywords to describe your relevant solution.
4 Great Tips Using Keywords to Improve Your Google Quality Score
1. Keyword in Domain
One great way of conveying what your site is about is to use your keyword in your domain. Sneakiness of such (providing your domain name implies what your business is really about) can bring you unexpected organic traffic as well. Visitors to your site will be pre-conditioned to what you are offering and are more likely to be in your target market. If you’re not doing this you are leaving money on the table!
If you don’t have your keyword in your domain, make sure it appears in the page URL. This is a great opportunity to use long tail keywords.
2. Silo Your AdWords Campaign and Your Site
Use your keywords to structure your categories, posts / pages and internal linking. A great way to determine what your categories should be is to plug in the URL of a competing advertiser into the Google Keyword Tool and use the categories Google associates with the site (appear at the top of the results page).
3. Ensuring Keyword Relevancy
When Adwords gives your ad a Low Quality Score they can’t see the relevancy of your ad to your page in terms of Keywords. Now I don’t want to upset any Google Folk but here is a condensed version of keyword placement;
Keyword in Ad Group
- Keyword in Ad Title
- Keyword in Ad Copy
- Keyword in Target URL
Target Landing Page Keyword Placement
- Page Title / post title
- Page Meta tags -title, keywords, content Meta tags should all contain your adwords keyword.
- Page Content
- Post Headline
- First paragraph
- Last paragraph
- Anchor text links
- In any media Meta tags on the page. For example if you are driving traffic to a video squeeze page you will optimize the video tags and description to include your keywords and possible variations. If you are linking to images, utilize the Meta and tags to include your keywords.
4. Latent Semantic Indexing (LSI) on Your Site
Another great way to incorperate the right keywords on you page is to use LSI. LSI stands for Latent Semantic Indexing and in a nutshell pertains to the entire set of keywords found on the majority of sites grouped to keyword.
To get LSI Keywords and meta tags try LSI Keyword Spy at www.keywordlsispy.com, I recommend only using the free version since somehow the paid version doesn’t always work very well. This tool allows three queries per IP address. To get around this, read my post about Private Proxy Services
Google Adwords actually provides free video training at the AdWords Online Classroom
You may also be interested in The Myth Behind the Infamous Google Quality Score