We’re living in the information age, but are you keeping up with the times? Knowing your Twitter analytics is vital for making informed decisions about your social media campaigns. Data is incredibly valuable. There’s no reason why you shouldn’t know every little bit of data that you can get your hands on. When it comes to Twitter there are several important analytics that you need to monitor. Metrics you should be monitoring are: impressions over time, engagement rate, clicks, audience interests, audience country and region, and the comparison audience. Try to make a habit out of checking these metrics to help guide your future course of action on Twitter! For a full breakdown, check out the article below!
Read the full article here: 7 Twitter Analytics Metrics You Should Check Right Now