2015 is nearly over, which means that it’s time to make predictions about the mobile app space in 2016. Some of the biggest trends to take note of are directly related to the way that people receive and interact with mobile advertising. Geo-location will be used to create context for the mobile space, which means features and interactions that change depending on location. For instance, being inside a store will be able to trigger a user experience that is more streamlined and tailored for an in-store experience. These frictionless experiences will be enhanced with Beacon technology that will be able to serve users coupons and ads when they’re nearby particular stores. This is perfect for a mall shopping experience. Advertisers will also be able to use this information to more accurately target specific audiences, rather than casting a big net and hoping for the best. This is what 2016 has in store, and it’s great news for mobile advertisers.
Read the full article here: 5 big predictions for 2016: Best apps will be more intuitive, boost ad relevance