Duru Interviews MobPartner Marketing Manager and Gives You the Inside Scoop!
During the last 6 months I have been testing, perfecting, and constantly expanding and scaling my mobile CPA business. Including checking out many mobile CPA performance networks. And they are not all born equal.
I have to say that my favorite network for selecting mobile gaming offers is MobPartner. Located in Paris, France (nice!), MobPartner is a global performance network and is open to all affiliates. For some reason their offers tend to have a higher conversion rate than the same offers on other networks.
Recently I had the pleasure of interviewing MobPartner’s Marketing Manager, Marzia Tagliabue, and picking her brain on what makes MobPartner unique. Here is the scoop:
Some Background Info on MobPartner
Duru – “Marzia, please provide some background information on MobPartner and how it got started.”
Marzia – “Since its beginning in 2007, MobPartner focuses on performance and mobile user acquisition.
MobPartner’s worldwide recognition in effective campaign management comes from its highly efficient in-house platform, unique tracking tools and a dedicated Mobile Marketing Team.
MobPartner has already earned the trust of hundreds of Advertisers and the ability to secure strong ties with the best and most influential Publishers around the world.”
What Makes MobPartner Special?
Duru – ” Please tell us what makes MobPartner special?”
Marzia – “Our proprietary reporting interface allows Publishers to track and optimize their campaigns in real-time basing on many parameters (country, creative, device, OS, carrier). Publishers can check their stats on mobile too thanks to our Android app and iPhone app (coming soon).
Thanks to our partnerships with different Ad Networks we have bonuses up to 20% on deposit for our Media Buyers. “
I have to say this is true, MobPartner has the best statistics reporting interface I have seen across all Mobile affiliate networks. This makes it easy for anyone to get started even if they don’t have their own tracking solution in place.
***You Can sign up to MobPartner as a Publisher, meaning you have a website with mobile traffic you would like to monetize with their offers, or to market mobile offers ( as an Affiliate) from the MobPartner offer inventory.
Mobile Offers in MobPartner’s Portfolio
Duru – “What types of offers does MobPartner typically offer?”
Marzia – “We have more than 1000 campaigns with competitive payouts in more than 200 countries.
MobPartner work on the Cost per Action (CPA) model: we have Cost per Install (CPI) campaigns for Android, iPhone and iPad, Cost per Subscription (CPS) and Cost per Lead (CPL) campaigns for all OS.
We cover different verticals as gaming and casino, travel, consumer goods, utilities, mobile contents, dating, entertainment.
Every two months we launch a special promotion dedicated to our Publishers giving them special rewards for their loyalty: increased payouts, cash and physical prizes, uncapped offers and many more.”
Duru – “Who Should become a MobPartner Affiliate?”
Marzia -”Anyone is welcome to join MobPartner. Our self-service platform has been built to be easy to use for beginners and experts. Dedicated account management, technical support and video tutorials are also available.
According to our latest customer satisfaction survey our platform has been described for the easy-to-browse campaigns, user-friendly interface and ease of navigation. Also 88% of our Publisher said that the setup and launch process was very easy.”
** MobPartner works differently than other Mobile Performance Networks; Each offer is managed by a dedicated campaign manager. To promote offers you first need to define your service, and then apply to each offer with the service you intend to utilize for the specific promotion.
In addition, Platinum members (like me ) get a dedicated MobPartner Campaign Manager (similar to an affiliate manager) you can contact on Skype or via email.
My Extra Two Cents on MobPartner
The only drawback I have found to working with MobPartner is their payout schedule. Unfortunately currently you can only get paid every 30 days. For beginners this is not a big deal, but if you are moving large media buys around this can become an issue. Hopefully this will change in future.
If you have been looking to get started with Mobile CPA and are not quite sure how to get started, I recommend signing up to be a MobPartner Publisher using this link.
As a thank you for signing up with my link I will support you if you have any issues getting started and also give you access to my private mobile CPA training videos for MobPartner…
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