Automated ad-buying tech company TapHeaven is promising to simplify and streamline the entire ad-buying process by providing algorithms to determine unique customer value, allowing marketers to create their own triggers, and letting marketers connect their performance data directly into the TapHeaven algorithms. This provides marketers with unprecedented control over their ad-buys while making the process easier to manage. The system removes the human element from the equation, which is where most of ad-buying money is wasted. Pilot partners who have tested out the new technology have seen their user acquisition costs drop by a whopping 50 percent.
Read the full article here: TapHeaven Promises True Automation For Mobile Advertisers