Submitting your new app to app review sites is one way to get the word out about your new iTunes or Android App. With hundreds of apps published daily it is imperative you provide all the necessary information to your selected app reviewers so that they will actually review your app and not just move on down the list of app review submissions.
- Introduce your company and describe why you made the app. It is important to state the app target audience (The X app is perfect for….) and what category it belongs to.
- Describe the game play of your app, similar to your app store description, writing your app description in a compelling way will only will work to your advantage.
- Provide comparative information – How your app is similar or different to other apps currently on the market.
- Include a promo code or dev build of your app for the reviewers to play with. If your app costs money on the iTunes or Android stores don’t expect the reviewers to purchase your app.
- Include your website, contact information, support email
- Provide your social network information such as Twitter and Facebook Page.
- Include a link to your app demo video (YouTube is recommended for further exposure).
Many iPhone app developers skip making a demo video of their app. Somehow this usually falls between the cracks or is simply to frustrating to accomplish. Marketing with video is a very effective way to get the word out about your new app in general, and is a very important part of your app review submission.
Another reason you may hesitate to make a demo video of your app is the quite frankly it’s a pain in the @#$%. Since the Apple SDK does not allow video capture of what your iPhone is doing you will need to get a little creative to create your app demo video.
You may be thinking this is an expensive affair; however there are many ways to demo your app in video.
The cheapest way is to take screen captures of your app by pressing the home button and power button at the same time and saving them to your camera roll.
Next you can animate these images with an online video creator like Animoto (simply email the pictures to yourself and then upload into the Animoto Video creation Wizard.
You can use also make the app video demo on your iPhone using what else but an app!
Either way you can attach music or an mp3 voice soundtrack of yourself or a hired actor speaking about the app and describing what you are doing in the video / or describe the app game play and features.
iMovie for iPhone is the official video editing Apple application that lets iPhone users record and edit high-definition video to publish directly to YouTube. For just $4.99 you can be well on your way. Check out this quick tutorial on how to create your own iMovie masterpiece Video Recording of Your App in Play
If you are adamant on capturing the actual video (may be important is your app is a game) there a few solutions to consider.
The first is jailbreaking your phone. The app “Display Recorder”, available for $5 in the Cydia Store, allows creating an AVI movie of the iPhone’s screen content. This works across all apps. The movie files can then be uploaded to YouTube or pulled off the iPhone
The second is creating a video in an app simulator (you will need the app source code to accomplish this). Record a Simulation Of your iPhone App in play on your Mac.
Alternately you can record your phone during play with an external camera. In this instance you will need to pay attention to lighting and screen glare as well as keeping the camera steady. This is especially useful if your app is for the iPad (looks great in full size glory).
Uploading Your App Demo Video to YouTube
If this is your first app you should certainly consider creating a YouTube channel for your apps.
For this you will need to sign up for a YouTube account and then go on to optimize your new YouTube Channel and upload your video correctly.
To get a better idea of YouTube video optimization read my Kindle book on Marketing with Video.
Keep it Organized!
Most important is to keep track of your review requests. Using a simple spreadsheet you can track the sites, promo codes and status of your review requests.
Keep in mind that it may take some time to get reviewed so don’t despair, keep plugging along and take some action!
Please click here for more information on The App Code Amish Shah Course and Build Your Own iPhone and Android Apps Today