Having a detailed integrated marketing communication strategy is crucial for unifying your advertising, public relations, content marketing, and social media departments. Social media plays a key role by providing market research, driving public relations, serving advertisements, and gathering the important stats on your integrated marketing communication strategy. The analytics provided by social media can also help attract and manage investors in your company. Make sure you’re taking advantage of social media in your integrated marketing communications plan.
Read the full article here: 4 Ways to Improve Your Integrated Marketing Communication Plan With Social Media