The mobile market is getting a shakeup with the unveiling of a new device named Robin. The device comes from the company Nextbit, which is a startup comprised of Google, HTC, and Apple alumni. The company released a Kickstarter campaign earlier this week that was nearly funded by the end of its first day. Although it’s a small startup, the company has big goals and that should make Apple, Google, and Microsoft take notice.
The primary goal with the Robin device is to make a smarter smartphone. What that means is that Robin will be the first truly cloud-driven device. No longer will phone users have to worry about local storage space or being bulked down by apps they hardly ever use. The phone will come with either 32GB or 100GB of online storage space and comes with a competitive pricetag of $399. The beauty of the Robin is that if your phone is destroyed for any reason then you can pick up right where you left off with a new device because all of your information is backed up in the cloud. The phone automatically pushes rarely-used apps to the cloud so that they don’t take up any room while you’re not using them. Reactivating them takes only a touch of a button. Smart new features like this are where Robin is hoping to excel.
It’s still too early to tell whether or not Robin will take off in the current market, but the immediate reaction to the Kickstarter campaign proves that there is a demand for more cloud-savvy devices. However, many users are still interested in local storage due to inconsistent access to WiFi or the desire to keep their data costs low. It will be interesting to see how Robin pushes the envelope and how Google, Apple, and Microsoft respond.
Read the full article here: Robin’s Kickstarter Splash Points To Users’ Smartphone Storage War