In an era when more people than ever are installing ad-blockers it’s important to creatively engage your audience. That’s where quizzes come in. They’re fun, highly-engaging, and interactive. They’re the type of content that people don’t want to block. Online quizzes are downright addictive, which means that you have the opportunity to really hook your audience on your content. Check out the reasons why quizzes are the solution to your ad-blocking woes.
If you’re worried that quizzes are only valuable to the younger, millennial audience, then you haven’t looked at the stats. In 2013 the New York Times reported that their most visited piece of content for the entire year was an online quiz. And in case you didn’t know, the New York Times is not exactly a hotspot of millennial activity. This is clear evidence of the broad appeal of quizzes.
Why is there such a broad appeal? Science has the answer! Quizzes bring out our narcissistic and competitive tendencies, which is a potent cocktail of emotions. Quizzes give us a chance to prove ourselves and to satisfy our desire to learn new things. Human brains are also wired to work toward a reward. Getting the big reveal of your quiz results is like unwrapping a present on Christmas morning!
Context is critical when it comes to an online quiz. Match the type of quiz with the content of the website it’s featured on for huge success. An automotive website, Carwow, posted the “World’s Hardest Car Quiz” on their website and received 215,000 visitors to the content. Imagine if that quiz had been an ad!
The best part about quizzes being addictive? People want to keep doing more! If you really want to see some successful click-through rates, then you’ll want to serve your audience with new quizzes immediately after they finish the first one. Once they’re hooked, they’re hooked! Keep the content coming and you’ll be amazed how feverishly your users will consume the content. The more you have to offer, the better off you’ll be.
Quizzes are a potent form of advertising. People love to take them, which means that they’re ideal for ad campaigns. Use them to your advantage!
Read the full article here: Online Quizzes: The Digital Ads Your Audience Won’t Want To Block