Redbox is finding success in user engagement by providing valuable push notifications to its users. The company has been testing out a messaging service that can provide useful and up-to-the-minute details about products and availability. Push notifications have accounted for 20% of opt-ins to this text club. Some app developers are wary of overwhelming users with too many messages or notifications that could result in annoyance, but Redbox has shown that the method can be successful if it increases value and utility for consumers.
Read the full article here: Redbox’s Push Notifications Account for 20% of Opt-Ins