Google has made some missteps and some flat out stumbles in its social networking strategy, but its new image saving feature is a promising foothold to reestablish themselves in the market. Users who search for images on Google’s image search engine will now be able to save images to their Google profile. This might seem innocuous until you see how similar this feature is to the functionality of the popular social networking site Pinterest. Google’s new image searching system will also have a guided experience that allows users to easily narrow down their results or even organically offer suggestions for similar searches. Pinterest has been doing this for some time already. This new feature comes on the heels of Google’s overhaul of Google+ so it’s likely that the company is hoping a familiar image saving and sharing feature like Pinterest will help get people back on board with their products.
Read the full article here: Google Turns Image Search Into Pinterest With New “Collections” Feature