The main purpose of a smartphone is as a communication device. Perhaps that’s why mobile messaging apps are continuing to see huge success across the globe. It’s possible that 2 billion people could be using mobile messaging apps by 2018. A new report shows that by the end of 2015 there could be as many as 75% of smartphone owners using an over-the-top messaging app at least once a month. E-mail is still likely to outrank messaging this year, but analysts predict that instant messaging and other messaging services will tip the scales sooner rather than later. This data makes it clear that there is a huge market for advertisers to tap into.
Read the full article here: Mobile Messaging App Use Soars; 2018 Could See Landmark Global Growth