Basic Mobile Media Advertising Traffic Source Types
Mobile is here to stay, the sooner you adapt the better!
As an Internet Marketer you should be interested in how to market to the mobile crowd. Well, here is a short list to get you started:
Mobile Web Search
Mobile web search is the equivalent of regular web search for mobile phones. These are paid search listings on mobile search engines. The main search engine with most of the mobile traffic is Google of course. This is typically the highest quality of traffic you can get since it is super targeted by keywords, however it is also the most expensive.
If you are a total beginner or don’t have a large testing budget you may opt not to start with mobile search. Volume can be an issue based on the vertical and keywords you are after. It can be hard to scale.
What is a Media Buy and What Makes it Mobile?
For any one advertising or marketing online a media buy is the simplest and most un-targeted form of online advertising available. Media buying simply means buying banner placement on websites. So what makes a media buy mobile? Well when you buy placement for your banners on mobile websites you are into mobile media buying 🙂 Here are two popular forms of mobile media buying:
1. In App Display
Ads Displayed inside of a mobile app. Banners or text ads that are displayed inside a mobile app. It’s reasonably priced traffic, the quality is pretty good. It’s really good for CPI) cost per install) offers. The volume is good. You can purchase in app displays from traffic sources like Jumptap and others or you can approach app developers directly and see what type of direct deal you can strike with them. Preferred targeting would be to target apps in a certain vertical or by age group or device model. This level of ad targeting is not currently available in all in app advertising networks.,
2. Mobile Web Display
Mobile web display is similar to in app display, the only difference is that the ads will be displayed on a mobile version of a website as opposed to inside a mobile app. It’s reasonably priced, quality is pretty good, and volume depends on the niche of the site and the quality of the offer. If it’s a dating offer on a blog about race car driving – you may not do so well.
There are two main ways to monetize this game. You can be a mobile publisher and sell ad space on your mobile website (much like Adsense) or you can be an advertiser and buy traffic on the mobile websites within mobile ad networks to display your own (or affiliate) banners.
Pushing Ads onto User Phones
Ads sent directly to a mobile phone without the end user requesting it. These typically show up in the phone’s status menu. Push notification traffic is pretty cheap, the quality varies wildly depending on how you do it and those are basically ads that are sent without the end user requesting it. It pushes the add to your phone.
If you have an iPhone the push notification shows up in a dialogue box. In an Android phone it displays in the drop down status menu on the top. They work really well with certain offers depending on how you construct the ad itself. That being said, most advertisers are getting a little more restrictive about accepting push notifications.
If you are using push notifications to promote mobile CPA offers – make sure to speak with your affiliate manager first and make sure that the offer you are running accepts push notification traffic. Push notifications tend to annoy people so you or your affiliate network can get complaints. Currently there are two main companies that provide push notification traffic for purchase – Airpush and Leadbolt. Both push banners to Android phones.
Icons for other apps that are installed on a user’s phone when they intentionally install another app. When you install an app on your phone it will force push an icon to your screen. These are similar to push notification because the user didn’t request the application and is considered an aggressive form of advertising.