Black Friday might be the biggest shopping day of the year, but Cyber Monday has once again proven itself to be a huge money-maker for online retailers. This year broke all the records. Nearly $3 billion was spent online on Monday, making it the biggest online shopping day ever. Here’s a breakdown of everything you need to know about this massive online sales day.
Cyber Monday is all about the digital, so it’s no surprise that online sales hit such huge numbers. However, the way people did their shopping is very telling of the current online landscape. 41% of shoppers viewed online retailers via their smartphone while 12% checked out online offerings with their tablets. Yet only 20% of total purchases were made using a smartphone compared to 12% on tablets. This data suggests that it’s still too challenging for users to complete a checkout while using the limited screen-size of their smartphones. A new report confirms this by showing that 35% of consumers across all age groups are likely to make a purchase using a tablet while only 28% are willing to make a purchase using a smartphone. Interestingly, these numbers change drastically when looking only at the 18-34 demographic where 43% of users are likely to make a purchase on a smartphone compared to 35% on a tablet.
Retailers took to mobile outlets by storm in an effort to drum up sales. By 10AM ET on Monday there were already 150,000 social mentions about Cyber Monday. Amazon led the charge with eBay right on their heels. Many retailers also provided access to early offers and exclusive deals over Thanksgiving to attract more shoppers to their mobile channels. The recent adoption of Apple Pay and Touch ID was also made in an effort to streamline purchasing.
The Cyber Monday numbers don’t lie. The future of shopping is increasingly mobile.
Read the full article here: Mobile brightens Cyber Monday with 50pc of traffic, 30pc of sales