Many App Developers drop the ball when it comes to internal and external graphics required when submitting their app to the app store.
Read on to understand the basic graphic elements needed for a mobile app submission and how to test and make the necessary changes to your App graphics to increase downloads and retention.
3 Graphic Elements You Need for Your Mobile App
Whether you are hand coding a quality app or using an online app builder to create one, you will need the proper artwork for your app submission both to App iTunes and the Android Marketplace.
The basic graphic elements required for your app should reflect a complete branding package.
Design your App graphics with your target market in mind, those who are more likely to download your app.
If your graphics are incorrect, your mobile app may not get approved.
1. Mobile Application Icon
Your mobile application icon is bar far your most important graphic element. Your app icon is displayed in the app store as part of your app listing. Is is also the graphic that represents your mobile app on the mobile phone, which users will tap to access the application.
Both the Android and iTunes Stores require you to submit a 512 x 512 pixel icon.
Your icon should reflect your brand as it is the first graphic any potential user will see both in the app store and on their phone. Your app icon needs to convey a strong visual impression and convey what you app is all about.
Your app icon will need to have enough appeal to stand out on an icon board like this to ensure app discover-ability!
To create the best graphic that will be as appealing as possible to your users, you need to know who they are and their demographic and try to match the icon design to that market.
Consider testing additional icon designs to improve your app download rate.
Warning! Do not add text to your App Icon!
Your app name will appear by default under your app icon in the app store. Keeping your design as clean and polished as possible is imperative.
Not to mention that text is too small to actually read when your app icon is displayed in real size on the Smartphone.
2. Mobile App Splash Screen Image
The second required image for your app is the splash screen image. This is the first screen the user sees when they fire up your app, think of it as your launch image.
The splash image usually shows on the screen for around 3-5 seconds.
Your app splash screen needs to be 640 x 960 pixels and be very similar to your app icon. Be sure to include the name of your app in the splash screen graphic.
3. App Application Image
The third image required is your application header image which appears on the top bar of your app when your app is open.
Your application header should be 640 x 88 pixels.
Your app header image should have the same look and feel or design elements as your app icon and splash image and include your application name.
Although these graphic designs need to be unique to you and your app, they do not need to be complicated or costly by any means.
Knowing what you need in advance is winning half the battle when it comes to graphics.
Remember to budget this aspect of your app development into your project!
Making Changes To Your Mobile App Graphics
Many developers get this wrong when updating their app graphics.
If your app is already live on iTunes, changing your app icon requires a new submission.
Make sure you update all the correct graphics and file names both within the app and in the submission. Inconsistencies here will delay your approval immeasurably.
Additional Graphic Elements for App Development
Both iTunes and Android provide app developers with sets of pre designs in app icons. These icons usually used for in app navigation can be found and downloaded hon the iTunes and Android developer sites.
While planning the graphics for your mobile app submission it is also a good idea to provision for mobile banner ads needed for advertising (Coming soon)…