Mobile ad-blocking has been a wake-up call for advertisers. Not only has iOS implemented ad-blocking software, but now several UK mobile carriers are planning on implementing their own methods for allowing users to control their ad experiences. This is not the end of mobile advertising, though. Rather, it’s a chance at a new beginning. Innovation and new ad tech will be needed to establish the importance of mobile ads, especially in the UK. It might even be possible for advertisers to work with the UK mobile carriers in an effort to find a middle ground. No matter what happens, this is a good opportunity for advertisers to re-invent themselves in the mobile space.
Read the full article here: ‘Wipe the slate clean’: What happens when mobile operators align with ad blockers