Ever search for something on Google and notice a negative search suggest? Getting your brand or name favorably in Google Search Suggest is part of the bread and butter of managing your reputation online.
Google Search suggest (also known as Google Instant) automatically suggests completion of your search as you type in your search phrase into the Google search window.
Creating a new Google Suggest Keyword
A while ago I ran an experiment to see if my Google Doc could rank. For this purpose I invented the imaginary word “ a Bazoogle“and started to use it. While my Google Doc did not rank (experiment conclusion) I did create a new Google Search Suggest word as you can see below!
Rand from SEO Moz explains how Google determines these results and what factors go into influencing them in the video below taken from How Google’s “Search Suggest” (Instant) Works – Whiteboard Friday
Google’s Advice on How To Manage Your Reputation Online Through Search
Google gives you advice on how to influence Google Search Results to Better Your Reputation:
Proactively publish information
You can publish or encourage positive content in a variety of ways:
- Create a Google profile. When people search for your name, Google can display a link to your Google profile in our search results and people can click through to see whatever information you choose to publish in your profile.
- If a customer writes a negative review of your business, you could ask some of your other customers who are happy with your company to give a fuller picture of your business.
- If a blogger is publishing unflattering photos of you, take some pictures you prefer and publish them in a blog post or two.
- If a newspaper wrote an article about a court case that put you in a negative light, but which was subsequently ruled in your favor, you can ask them to update the article or publish a follow-up article about your exoneration. (This last one may seem far-fetched, but believe it or not, we’ve gotten multiple requests from people in this situation.)
Of course this is Google’s advice from 2009. Today it should be updated to:
- Create a Google Account and Link it to Google Plus.
- Complete your Google Plus Profile and link to it from around the web…
Last week I held an open webinar with Yifat Cohen on How to get started on Google Plus and specifically how to complete your Google Plus Profile.
Unfortunately the webinar recording was unusable due to an untimely computer crash.
We did discuss the impact of Google Plus profiles on search, so I will provide some of her suggestions for Google Plus Profile improvement in the near future so that you can get started managing your online reputation with Google.
In the mean time, if you have an online business or brand, start by searching for your brand name on Google and see what Google suggest is bringing up. You may be surprised!