App Store Optimization (ASO) has proven to be an extremely valuable avenue for getting users to find and install your app. It factors in keywords, app icons, and even the screenshots that show up on an app’s store page. These screenshots can make or break the decision to hit the ‘install’ button. So what are the best types of screenshots to help encourage conversions?
You may have succeeded in getting people to click on your app after finding it in the app store, but the screenshot screen is where people finally get to see what your app is all about. They can see the visual design and the specific look of the features. It’s critical that these screenshots don’t turn users away! If your app is a game then the focus should be on the graphics and how fun the experience will be. They should also entice with promises of action and excitement. For a regular app, though, the best practice is to show how the app itself works. This can be done with a brief tutorial or by telling a visual story of how the app can be utilized in the real world. Show off the features!
It’s also important to consider the markets and the demographics of your users. For instance, the Japanese app market features a vastly different visual style for grabbing the attention of its users than its US counterpart. The Japanese prefer a comic or anime graphic style that would not necessarily go over well in the US. Be mindful of these differences and make the appropriate changes depending on your markets!
Lastly, focus on creating a hierarchy with the screenshots. Put images of the app’s most important functions in the first images so that users can quickly and easily see the way your app will work. If it’s unclear how your app functions then a user is more likely to go to a different app. Also, make sure that your screenshots match the actual app experience. No one wants to feel like they’ve been duped by an app that presents itself one way and ends up being completely different.
Hook users with good screenshots and you’re sure to increase your numbers of downloads.
Read the full article here: App Store Optimization (ASO): How To Design the Best Screenshots