The Internet has become an essential tool for modern living, but many people worldwide still do not have access to it, especially on mobile devices. A group of former Facebook employees called LotusFlare is hoping to change that. The startup raised $6 million in Series A funding spearheaded by Social + Capital. The seed investment companies Google Ventures and Metamorphic Ventures also contributed to the funding. This brings the total money raised by LotusFlare to $10 million overall and will provide a huge boost in the company’s efforts to bring mobile Internet connections to emerging markets.
Currently there are two main problems with mobile connectivity in these disadvantaged countries: the high price of data and the lack of cellular coverage. The company will address these problems by acting as a middleman between the user and access providers as well as delivering services that provide greater control over a user’s data usage. Tools like DataEye, an app that monitors the data consumption on mobile phones on an app by app basis, allows users to easily see which apps are consuming the most data and directing them to similar apps that use less data.
The LotusFlare system will allow users to share their mobile data packs (pre-paid data bundles that expire when used) across platforms, provides users with controls that will let them use apps on a timed basis (as opposed to a megabyte basis), and even offering bundles of popular apps as their own data packs.
The company will initially focus on the Asian market, but will expand to Latin and African countries soon. In an era when the Internet is being considered a basic human right, LotusFlare is set to bring the reality of accessible Internet to millions of people worldwide.
Read the full article here: LotusFlare Raises $6 Million To Help Emerging Markets Access The Mobile Internet