Sun Tzu says in “The Art of War” that, “[…] if you know your enemies and you know yourself, you will not be imperiled in a hundred battles.” Yes, Apple’s new iOS9 will feature support for ad-blocking software. And yes, it works very well. While Apple’s iOS9 natively supports ad-blocking, there are already several app developers who will soon be releasing their own content blockers for Apple devices. Take a look at how these new services, 1Blocker, Blockr, and Crystal, work. Knowing them can help you know your next move.
1Blocker, like the other two new services, is focused on not only blocking ads, but also on eliminating tracking services and cookies, saving your battery from unnecessary drain, and potentially cutting your data download consumption by 50%. All told, these services claim that they will 7,000 different content parameters. 1Blocker can be enabled in the iOS settings and features easy toggle switches to customize the specific items you want blocked. If you’re a more advanced user then 1Blocker offers extremely targeted ad-blocking options. You can set up your own specific “rules” for the ads you want blocked, which opens up a whole world of customization. You can even set up rules on your desktop computer and then send them to your phone if you want to get really serious about your ad-blocking.
Blockr is similar in many ways, but it offers fewer advanced options. Rather than having tons of toggles to switch on or off, Blockr focuses on creating a streamlined, basic experience. Toggles cover options like “ad-blocker” and “media blocker” as opposed to giving a user free reign over every specific type of ad or every specific type of media they want blocked. It’s a more user-friendly experience, but it’s lack of advanced settings makes it more suitable to a novice or basic user.
Crystal is the most bare-bones of all. It follows a “set-it-and-forget-it” philosophy to ad-blocking. Users can activate Crystal in their settings and that’s it. It will simply block everything without offering any user customization. It guarantees that a user will be covered with their ad-blocking needs without over-complicating the setup. Eventually the content-blocker will support the option for users to “white-list” specific sites that they want blocked, but for now there are no additional features.
There you have it – the new world of content blockers that advertisers will be facing. It’s a new era for mobile ads, but it’s worth mentioning that these ad-blocking features only affect ads in mobile browsers like Safari and not in-app ads.
Read the full article here: Hands On With Three iOS 9 Content Blockers: 1Blocker, Blockr And Crystal