By now you probably understand the importance of your brand’s presence on social media networks. You have to be present and you have to be active. Unfortunately, that’s not enough anymore. When’s the last time you checked in on your social media activity to make sure it was reinforcing your brand identity? If you want to keep your social media presence on track and help increase consumer loyalty then you’ll definitely want to go through this invaluable social media presence checklist.
Are your social media posts accurately representing your brand? Pull up all your recent posts and ask yourself whether someone who isn’t familiar with your brand would be able to understand your company’s tone and message from them. Is your logo prominently displayed? Is all your content of a high quality? Do you always sign off with the same statement? These things matter for creating a strong, consistent brand.
Is your brand human? A simple question, but one with lots of implications. It’s easy to get into a pattern of posting that can feel robotic to your users. People want posts to feel organic. Brands should be speaking to them as if they’re friends, not just consumers. Take time to breathe life into your activity by really trying to provide valuable content without feeling like a leech on the community.
Are you using all of your social network accounts? Don’t create an account for every new social media outlet if you have no intention of truly using it. It’s more valuable to have a strong presence on two or three networks than a thin presence on twenty. Neglected social media channels will make your brand feel neglected, too!
Are you giving your friends and followers a chance to evolve your brand? Social media should be a give and take. Get your users involved by creating contests or hosting events that will give users an opportunity to voice their own opinions or share your brand with others. If they feel involved with your brand, even on a basic level, then they’re more likely to become loyal to it.
Take some time to go through this checklist and make sure that your social media presence is on the right track!
Read the full article here: Inspire Brand Loyalty on Social Media with this Checklist