You’ve spent hours scouring the Internet for tips and pointers on how to develop a content marketing strategy. You’ve read all the articles posted here and absorbed all the information. You’ve incorporated every last tip and trick in your strategy. But your SEO performance is still falling way short of expectations. What do you do now?
Don’t despair just yet. The first step is to reassess your competitive benchmarks. Was there an oversight or an underestimation? Then go through and evaluate your content and the activity of your competitors. Monitoring your competition and assessing yourself based on their performance can be useful for framing your own expectations.
Google’s algorithm for searches is always evolving. When’s the last time you updated your content to reflect these changes? Check out your competitors to see how their pages and content have changed or shifted in recent months. In most cases these changes are a result of companies trying to match Google’s new search algorithms. This can create a domino effect that will further alienate your site if it doesn’t “fit in” with the rest of the competition.
Are you doing enough with social media? If you haven’t noted any big changes in your competitors’ content or websites, perhaps they’re putting more effort into their social media presence. Check in on the stats using tools like Twitter Counter, Buzzsumo, and SEMrush. They may have also entered into a digital partnership to handle their social media.
Follow this advice and chances are your SEO performance will start to ramp up.
Read the full article here: What To Do When Content Marketing Fails To Improve SEO Performance