How do you make fast food even more convenient? Add digital ordering and online, one-click payment. Taco Bell has partnered with Visa to do exactly that. Now customers can pull out their phone, place an order in the Taco Bell app, pay using the newly-integrated Visa Checkout service, and skip all the lines and hassle when they go to pick up their food. It’s a slick system that benefits both Taco Bell and Visa’s new Checkout service.
So what is Visa Checkout? It’s an online payment system akin to Apple Pay and Android Pay, but not limited to any single operating system. Essentially, users are able to pair their mobile device – regardless of brand – with their Visa credit card to make payments as simple as one click. Since the service isn’t limited to any single brand’s operating system it has the capacity to be a powerful player in the mobile wallet market. The Visa name is an extra layer of security for the countless people who have trusted the credit card company over the years.
Taco Bell is only one of 33 companies that Visa has partnered with to utilize its Checkout system. Other notable companies include Barnes & Noble College and Williams-Sonoma. Barnes & Noble College is of particular interest since it shows that Visa is targeting college students with this new digital wallet service. Millennials are already tech-savvy and looking for ways to consolidate and streamline their lives using mobile devices.
Visa Checkout is entering a fiercely-competitive market, but it has the trusted name recognition and the cross-platform functionality that will help make it a staple in the world of mobile payment.
Read the full article here: Taco Bell adds Visa Checkout to grab all smartphone owners’ orders