Is your brand ranking on local searches? If not, you’re missing out on lots of money. New data suggests that people engaging in local business searches are looking to make a transaction. Fast. It makes sense – people look up information about a store or brand when they want or need to make a purchase. So if you’re not at the top of the list when they get the search results then that’s a problem for you.
Here are some stats to put things in perspective: 50% of local searches from mobile phones lead to a store visit the same day, more than 60% of consumers have used local information in ads, 88% of consumers trust online reviews as much as personal recommendations, and 18% of local mobile searches lead to a sale within a day. These stats are remarkable because they show just how much of an immediate impact local search results play in the buying habits of mobile consumers. They perform a search, see the top results, check the reviews and the location of the store, and they’re out the door.
SEO is vitally important for your brand, but local SEO is becoming increasingly important. Your website needs to be mobile-friendly, feature useful information like your address and phone number, and be well-reviewed by your customers. If you can hit on those key points then you’ll find a much higher rate of success with your local, mobile shoppers. And you want that, because they’re the ones who are trying to spend their money!
Read the full article here: 6 Local SEO Stats Every Online Marketer Needs To Know