There once was a time when social media was considered a time-sink and a distraction. That time has long since passed. Social media is now the gateway to the online representations of ourselves. As Internet and identity have become intertwined, social media networks bridge the gap. The massive influence of social media on our personal and business brands means that it’s more important than ever to use social media to make positive impacts on your career.
It’s important to understand that the idea of employment security has radically shifted. It was once understood that a person would have the same job for their whole lives until they retired. It’s now estimated that the average millennial will have 15-20 jobs in their lifetime. That’s a huge cultural shift, which means that the security needs to come from somewhere new. Enter social media. The personal brand is the structural support for the individual’s success. In many ways your social media profiles are a version of your resumé. They reflect your values and your qualities and your experience. Social media amplifies your personal brand and broadcasts it to the world. That means it had best be strong, and most importantly, accurate.
So how should you be using popular social media networks for your brand? When it comes to Twitter you need to think of yourself as a media company. You need to be pumping out lots of content and generating an audience. You’ll want to build an audience before you need them. For success on Linkedin you need to be very liberal with your sharing. Build up a network by being a though-leader in your sharing tactics. Once people support your brand you can start to sell yourself to them.
Social media is currently the best way to grow your brand online. Instead of waiting in the wings, you need to get out there and strengthen your social media presence so that you can have the career success you’ve been craving.
Read the full article here: Why Social Media Is Important for Your Career