Whether you are promoting pay pert call offers with Mundo Media or Neverblue there are some basic steps you MUST take to screen and select Pay Per Call offers before investing in a promotional campaign.
In previous posts on Pay Per Call, I showed the overall process of promoting pay per call offers, how the RingRevenue call tracking platform works and even an example of an Adwords Call Extension Pay Per Call campaign.
Since then a few things have happened. For one one of my favorite CPA companies, Neverblue, added Pay Per Call offers to their network, using the RingRevenue Performance tracking system of course.
I also noticed that MundoMedia closed their doors to all international affiliates and are now accepting new affiliates only from certain countries.
So if you were trying to get into Mundo Media for PayPerCall all, have no fear, Neverblue will take you on.
Need help getting approved to Neverblue? Contact me today to schedule a coaching session
The Art of Selecting Pay Per Call Offers
Once you are successfully accepted into a CPA affiliate network with pay per call campaigns, you will need to make a choice.
What to promote?
You can go for a single offer or select offers that fit into a niche you are already active in.
So for example, if you already have a website targeting debt relief or debt consolidation you may opt to add a Pay Per Call number to your website for this target audience.
In other cases you may decide to venture out in to a brand new niche and either begin to establish an authority presence or simply run some paid advertising to the paypercall numbers assigned to you.
Whatever niche you choose, you will want to make a Test Call.
Make a Test Call!
Making a test call is super important, not only do you need to understand exactly what the caller will experience, listening to a call will help you better understand the offer and how to promote it.
Unfortunately the RingRevenue system has a very annoying limitation, The test call function does not work for international affiliates.
Be warned – do not send traffic to a Pay Per Call offer you have not tested!
How to work around not being able to make a test call
All call center representatives work with scripts. These are also called IVR scripts. Ask your affiliate manager to get you the IVR script of the offer you would like to test out. An even better scenario is to have your affiliate manager record a test call for you and send you the MP3 file.
You might expect affiliate networks would have this info / recordings available for their affiliates, however they do not, and you SHOULD ask for them!
If you can’t get a script or a test call recording your best bet is to have someone qualified make a call for you. In this case you are referring someone you know can benefit from the offer to make the call using your number. This person will tell you about their experience or even possible have you on the line with them to listen in. This is probably the hardest to pull off, but is still an option if you can manage it.
What to look for in a test call:
- Additional keypad menu options after dialing the number – is the caller faced with any menu options to choose from? Knowing this, can help you let your prospects know what they need to do to get the service they are after.
- Is the company representative trying to get you off the line or actually trying to help you? I have heard Pay Per Call offer reps hang up in my prospect’s face 10 seconds before the call qualifies for payout. Needless to say, you do not want to promote such offers. Your best interest is to find the best offer that will actually help your prospect and make you a conversion!
- What are the reps trying to qualify the caller – what are their exclusion factors – knowing what the reps are NOT looking for can also help you target your prospects better and increase your click through and conversion rates on ads.
Additional Information to Help You Research the Pay Per Call Offer
Making a test call is your first step in deciding whether to promote a specific pay per call offer. However before rolling out a campaign you will need additional information. There are a few ways to get this information.
- If the Pay Per Call offer is web Integrated – check out their website for additional info on the company, the services they provide and the target audience demographics.
- If the Pay Per Call offer is not web integrated, compile a list of questions and get your affiliate manager to get them answered for you.
As you can see, selecting pay per call offers is not a straightforward process. You will need to maintain a steady relationship with your affiliate manager and do your homework. On the flip side, taking the time to complete these steps can result in a very profitable campaign!