The truth of the matter is that a high Google search ranking is still the best way to drive organic traffic to your website. The problem is that Google likes to change up its algorithm every once in a while to make sure that the best content is showing up in its search results. Unfortunately, this means that your website’s search ranking may have taken a hit because it doesn’t meet all of Google’s new search criteria. Fear not! All this means is that you need to make some adjustments so that Google starts loving your site again.
Panda is the name for Google’s new algorithm and, like real Pandas, this algorithm is a picky eater. It loves certain websites and finds others completely unpalatable. So what does this Panda algorithm favor? Full, rich content. The era of high-ranking, thin content is over. If you want to succeed in the new search landscape then you’ll need stronger keywords, better user experience (UX), and quality content.
Keywords have always been a big factor in Google search rankings, but Google isn’t fooled as easily as it used to be. It wants to know exactly what your site is all about and it doesn’t want to see a website that’s bombarded with every different keyword on the planet. Find your perfect keywords by deciding exactly what your website provides, who your customers are, and what your scope of operations is. Then craft keywords that summarize that experience and make sure those keywords are prominently featured on your website.
The UX is more critical than ever. The big change now is that Panda gives a huge advantage to websites with mobile-friendly layouts. If your site isn’t optimized for mobile then you can expect Google to pass right over you. Also important is creating a website structure that’s easy for Google Panda to digest. If the page structure is too scattered then Panda will look elsewhere.
Finally, thin content is out. Bad content stuffed to the gills with keywords is now recognized as bad content and won’t make the cut. Google now wants to make sure that your website is able to answer the questions or solve the problems of the online community. Quality content on your website will help promote you as a thought leader, which is exactly the type of website that Google wants to send to the top of the rankings.
If you haven’t made the changes to appease Google Panda, then don’t waste another minute! Get back on Google’s radar as soon as possible!
Read the full article here: Using SEO To Maximize Your Content Marketing Strategy