You’ve had your website online for years and you’ve been seeing a great amount of traffic coming from Google. Then all of a sudden…. nothing. You fall off the map. Your search rank goes down by over 50 results. What happened? You may have been hit by a Google penalty. Over 400,000 manual penalties are given out to websites every month. The penalties target websites that are dealing in shady business practices to boost their visibility on Google. But if you’re an honest website owner and you get hit with a penalty, what can you do to get out of the proverbial penalty box?
First you need to figure out what type of penalty you have. There are two types of penalties that Google doles out. The first is a manual penalty that is given out by a Google employee after examining your web page and deeming it a violation of Google guidelines. The second penalty comes from an algorithm that Google devised to weed out spam and other malicious websites.
Once you know the type of penalty you’ve incurred you need to start taking action. The best way to escape your penalty is to clean up your website. Google flags duplicate content, thin content, and unnatural links (backlinks to your site that are not from genuine sources). Sifting through your website with a fine-tooth comb and eradicating this type of content might be all you need to do to clear your name.
Getting hit with a penalty can have huge consequences for your site. Make sure you don’t get hit with one by performing regular audits of your content and making sure that you’re not generating useless content. But if you do get hit, make sure you know which actions you need to take.
Read the full article here: The Step-by-Step Guide to Fixing Any Google Penalty