If you want your business or brand to do well in the modern world then you need to be actively using Facebook to your advantage. Why Facebook and not the other social networking sites? The answer is simple – Facebook has over one billion monthly active users and that number is still growing. If one person shares or likes your content then that content becomes exposed to everyone on that person’s friend list. You see where I’m going with this. Facebook is easy to master and incredibly valuable for your online branding. Keep reading to find out the best ways to use Facebook to spread your content.
Making content more personal for users on your brand’s Facebook feed will help draw people to your site. Use language that directly speaks to users. Include words like “you” or “your” to make people feel like you’re talking with them. Then finish with a call-to-action so that they feel involved and empowered. Asking someone to “share” or “like” a post is hugely beneficial for getting people to actually do it! So go ahead, get personal!
Getting involved on Facebook also means that you’ll need to pay attention to trending topics and take part in them. Voice your brand’s opinion on the top trending topic and watch as people connect with your brand’s viewpoint. This can also lead to a huge boost in shares. If a trending topic is something that relates to your brand, join the conversation by using your knowledge to become a thought leader. Now people will keep coming back to you for future posts!
To really make sure people share your content you’ll need to include a variety of different ways to let people easily share it. Embed share icons in your website’s photos, include links back to your social media profiles, and tailor your posts so that they’re in a format that’s aesthetically-pleasing and concise enough to share. People won’t go out of their way to share your content, but if you make it super easy for them then you’ll see a big increase in your post reach.
If you want even more advice for ways to use Facebook to your advantage, check out the full article below!
Read the full article here: Get More Out of Facebook: 12 Effective Tactics to Get More Shares and Likes