Google conducted a survey of 8,000 mobile app users to gain a better understanding of their habits. The results paint a clearer picture of how consumers are finding, downloading, and engaging with apps on their mobile devices. Some of the big takeaways are that a majority of users are discovering apps via word of mouth as opposed to other digital sources, that ad engagement is successful regardless of the medium, and that users are more willing to continue engaging with an app if it makes life easier and has clear instructions for use. These stats are great to know whether you’re an advertiser or an app developer.
Read the full article here: Mobile App Marketing: Key Consumer Insights From Google