Today Google announced the launch of Google Search Plus for google.com browsers.
Google Plus has been slowly creeping into the search results for some time now, today three major features are rolled out:
- Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;
- Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,
- People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.
This means that you will be viewing personal results on most of the first page results.
I don’t mean to burst any one’s bubble here but I get the distinct big brother feeling here. Perhaps the turnover for Google + was low and Google decided to force their social search on us? Instinctively I am reminded by one of my favorite sayings – ” a leopard doesn’t change it’s spots” So why is Google trying to be something it’s not?
What Should You Do About Google Search Plus?
- In true form Google has made search plus your default, so you will actively need to change your search settings to opt out of personalized social search. You may also allow Google to collect your private info and simply toggle your search to web search (globe icon).
Although Google promises all social search data is transferred by SSL, this hardly addresses any related privacy issues (and there are many).
- I hate to say it but you will need to go with the flow and get into the habit of:
- Optimizing your images and sharing them to Google Plus
- Putting up Google Pages
- Completing your Google Profiles diligently
- Adding people to your circles and making friends with some peeps!
If you are not residing in the US you will need to wait a little longer before experiencing this new Google functionality I fondly nicknamed the Egocentric Search.