People ask me for information all the time; what solutions are available for X, how should I do Y
In my heart of hearts I cry; Just Google it!
Delving deeper in the conversation I realize most people do not use a mere 10th of the Google Search options.
So I dedicate this article to everyone who uses Google Search and would like a few shortcuts and cool tools to discover so much more than meets the eye.
Tap Into the Power of Google Search
I am constantly on Google Search. Whether I need to find some information or I am researching a niche, keywords, offers, people.. you name it I use Google to find it. Sure there are other platforms I use for various aspects of niche research and market research, but for the most part Google pretty much is the answer to anything.
You can find detailed explanation of the Web Basic simple search features here.
Some of you may not know that there are special “operators” that you can use while searching to find a more specific result set.
Even more powerful are the Google Search Operators
Search operators are specific search terms that have a special meaning (like a command) to Google.
Here are a few examples for using the Google Search Operators:
Displaying Backlinks in Google Search
See what links are pointing back to a site using the [link] command.
*Google only displays partial backlinks for this command. Full back link data is available in your Google Analytics.
Finding Specific Types of Sites Using the Site or inurl Google Search Operators
Sometimes you will want to locate a certain type of site in your search. For example you may want to find all the government sites pertaining to a specific topic. Or perhaps you are looking for Education and government sites that allow commenting, your search may look like this:
site:.edu OR site:.gov inurl:blog “post a comment” -“comments closed” -“you
must be logged in”yourkeyword
This type of query is very handy if you are fishing for edu sites that allow commenting for your specified keyword
Finding Synonyms and Lateral Keyword Terms
I like to use the Tilde and negative operator to find synonyms and lateral related keyword phrases in a niche, taking in the results as I refine my search terms.
Watch this video to see a live example for finding lateral keywords using the tilde tool in the health niche:
Share your questions or comments below!