Do you have a mobile-friendly website? If not then Google wants nothing to do with you. The search engine giant has been quietly giving the ax to sites that don’t play nicely with smartphones and tablets. If you want to make sure your website is getting the proper visibility then you have got to create a mobile-friendly website. Pronto.
First of all, why do you not have a mobile-friendly website? In this day and age it’s expected that a website will be functional on a smartphone or a tablet without having to zoom in or click on links that are too small for any finger to accurately touch. You’re doing your consumers a disservice by having a site that doesn’t respond to their increasingly mobile lifestyles. You’re shooting yourself in the foot!
More importantly, your website isn’t going to show up on Google searches anymore. Over a study of 1,000 keywords it was concluded that 83% of the top results were mobile-friendly websites and 81% of the time the top three websites were all mobile-friendly. Not only that, but the numbers were still 77% mobile-friendly when looking at the entire first page of search results. If you’re not even making it to the front page of search results then it’s incredibly unlikely that people are navigating to your website.
It’s quite simple: create a mobile-friendly website or get cast into the dark recesses of Google’s nebulous search network.
Read the full article here: Study: Non-Mobile-Friendly Sites Disappearing From Top Google Results