No, it’s not a zombie… it’s Google+. While most people were jumping ship from Google’s sinking social networking service, the company was busy figuring out how it could reinvent itself. The new version of Google+ is surprisingly strong and could be exactly what the company needs in order to move forward with social networking.
Who’s to thank for this reinvention? Facebook. While Google+ was desperately trying to stay afloat, Facebook was busy taking all of the positive aspects of Google+ (video integration, circles, news discovery, etc) and transforming them into basic Facebook features. The difference is that it worked for Facebook. However, Facebook managed to normalize these features in the process, which is giving Google+ a shot to become a real player now with its redesign.
A huge factor in Google+’s downfall was its forced integration of everything under Google’s umbrella. It was confining for many users. Google+ has seen the error of its ways and has chosen to spread out its services into individual components, which users can now integrate into Google+ at their own discretion. This also means that you no longer need to have a Google+ account to sign into other Google sites or apps.
The new Google+ is much faster than its predecessor and handles its social aspects in a much more valuable way. The emphasis has pivoted from friends and family to interest groups. Users identify their interests and then see posts and articles from within those “communities”. It’s a more relaxed system that’s akin to Pinterest or Reddit than to Facebook. Google+ has also made the interface far more visual in an attempt to capitalize on the growing popularity of visual content.
With the amount of money that Facebook is currently making from ads, it’s no surprise that Google has worked hard to improve its social network offering. Keep an eye on the future of Google+ to see how its advertising opportunities advance.
Read the full article here: Google+ gets the pivot of the year