App store optimization is more important than ever for app developers and there are several straightforward methods and tools to improve app visibility within the Android Google Play store. One useful tool for developers is the ability to run metadata experiments. Wondering which app icon you should go with? Run a metadata experiment to gauge user reaction to each icon. Some of the other ways to improve app visibility are to take advantage of keyword density, responding to comments as a method for generating a loyal consumer base, growing new markets by localizing your content, and trimming your descriptions to make keywords pop.
Read the full article here: 5 Things You Can Do Today to Improve Your Android App’s Visibility