There’s a psychology that goes into marketing. Your customers are experiencing a very real range of emotions and those feelings are having an influence on their reactions to your content. Remembering that your customers aren’t robots will help you craft your content marketing strategies to make them more effective, more poignant, and more profitable.
Tapping into the emotions of your readers and customers can be a powerful tool for your brand. It’s especially useful in an age when getting people to share content is paramount to success. If a user feels emotionally-connected to your content then they have a higher likelihood of hitting the ‘share’ button. But they won’t have the opportunity to share anything if your content doesn’t grab them right away. You have a two-second window to capture your audience. If you’re not grabbing them with bold opening lines and interesting content then they’ll move on immediately. So what type of content appeals to which emotion?
There are three main categories of emotion that are the most influential in creating powerful, shareable content. They are: positivity (laughter, amusement), shock and awe, and anger, fear, and anxiety. People want to share the type of content that activates these emotions. It plays into a primal “you have to see this” urgency. And it really works.
Once you start creating content that generates these reactions, you’ll be able to look at the data and make a psychological profile of your audience. From there you can tailor your future content to target precise demographics. You’ll be amazed at how much people will want to share your content when you strike the right emotional chords.
Read the full article here: How To Tap Into Emotions and Boost Your Content Marketing