A common question in the world of online business is, “should I focus more on SEO or content marketing?” The answer? Both. And really, that shouldn’t be that big of a surprise. Both elements are important for different reasons and should be given an equal amount of attention.
The good news is that there’s already overlap between SEO and content marketing. Good SEO requires good content, and content is the name of the game for content marketing. It’s simple – good content is going to do more for your website than any parlor tricks like keyword-stuffing or link-spamming. Creating a great pice of content and then using social media to share it will have great results for your SEO ranking.
If you really want to generate strong, long-lasting traffic for your site then you need to be creating content based on evergreen topics. Evergreen topics are pieces of content that are as timely and relevant today as they were two years ago. Creating content like this will lead traffic to your website over a long period of time. For instance, writing a guide to the best ways to garden will have lasting appeal and can even be updated when needed to keep the content fresh.
Another truth about online traffic is that the best links for SEO are also the best links for content marketing. Writing a guest post on another website and including links back to your own site is a great way to create good content and also generate traffic to your website. Links to your site out in the world is very important for SEO and it’s a double-whammy when those links are attached to good content.
So the answer to that eternal question really is “both”. If you want to see all the reasons why, then check out the full link below!
Read the full article here: How to Combine SEO with Content Marketing to Maximize Traffic