Gaming apps are massively successful in mobile app stores. They generate huge amounts of revenue through clever streams and are always at the cutting edge of innovation. This is especially true of their marketing strategies, which need to be constantly adapting to the changing marketplace. While you might not have a gaming app – or anything remotely close to one – there are still several lessons you can learn from their successful strategies.
Mobile game companies care about one thing when it comes to their marketing budget: return on advertising spend (ROAS). Forget about budgets, forget about marketing strategies, forget about planning altogether! Mobile gaming companies uses spontaneity to their advantage. If they see that something is working then they’re quick to pounce on the opportunity. They strike while the iron’s hot and try to get an immediate ROAS.
Another aspect that mobile game companies nail is the simplicity of in-app purchases (IAPs). Once you’re in the gaming app, they want you to be able to easily spend your money. This is crucial for your own business. If you don’t have a mobile-first strategy for your company then you need to fake it. Build a great mobile app that’s independent of your main website. Make sure that users are able to open your app, search for products, and buy them without ever having to leave the app itself. This is the way to make money in a world that now sees more searches coming from mobile phones and tablets than desktops.
Knowing your users will be extremely beneficial for your success. Mobile game companies keep track of everything. They monitor where players get stuck, what items they’re buying, and how quickly they succeed in the game. This data is vital for adapting to your customers’ needs. If you know your audience then you are able to sell to them.
Follow this advice and making money on mobile will feel like a game.
Read the full article here: 3 mobile marketing lessons brands should steal out of the gaming playbook