Sometimes it’s better to be a big fish in a little pond than a small fish in a massive ocean. In this case, the ocean is Google and the little fish is your website. Google is so big and gets so much search traffic that it can often be nearly impossible to make any traction in its search algorithm. Your site is simply too deep in the ocean for anyone to see it. If this is the case then it might be better to hop into a smaller pond so that it’s easier for people to find you. Instead of trying to rank high on Google, it is likely in your best interest to try and rank highly on Facebook, Twitter, and YouTube searches.
When I say “small pond” that might be a bit misleading. Google currently queries 3.5 billion searches per day, but did you know that Twitter queries 2.1 billion searches per day? How about the fact that Facebook hit 1 billion searches per day back in 2012. And YouTube? Over 3 billion per month. The key is that most companies are not pulling the same important search engine optimization tricks on these social media sites as they are on Google. This gives you a huge advantage if you do.
The problem is that each social media site has different strategies for search rankings. Surprisingly, the number of ‘likes’ and the best-reviewed Facebook pages are not necessarily the top search results. Location is the key. If you have a brick and mortar store then changing a location isn’t necessarily possible. But you can also add a long-tail keyword to your Page’s name so that it comes up in more searches. For instance, a sandwich shop could change its name to “The Sandwich Shop – Subs, Hoagies, and Wraps!”. The more keywords = the more likelier to rank.
Twitter is a different beast altogether. Its search results thrive on hashtags and trends. To take advantage of Twitter then you need to stay in the loop. Find which topics are trending and connect those trending topics to your brand by tweeting about them! Weigh in with your opinion and people are likelier to find your brand. Include relevant hashtags with every tweet to increase the chances that you show up in searches.
Finally, the best part about YouTube is that people will not only be able to find your video content, but YouTube also ranks very high on Google search results. Better YouTube results = better Google results. Two birds with one stone! YouTube’s most important ranking factor is specific keywords. The ones YouTube likes the most are related to “how to”, “tutorials”, “reviews”, “fitness”, and “cute”. Factor those into your video titles and you’ll see instant results!
These tactics can be hugely advantageous for helping your business stand out in the massive world of the Internet!
Read the full article here: Social SEO Simplified: How to Optimize for the “Other” Search Engines