Facebook is diving head-first into the world of virtual reality (VR). The company is implementing more 360 degree, VR videos directly into the newsfeed and has now made those videos available for iOS users in addition to the Android and desktop versions it began supporting in September. The VR videos allow users to tap and drag to see a full 360 degree view of the action. More significantly, the service is now available for Samsung Gear VR headsets.
Facebook is not messing around in the world of VR. The company bought VR startup Oculus last year and has been testing the waters ever since. Facebook recently launched a microsite that explains the best practices for 360 video content creation in an effort to get more people involved in the creating process. The goal is to get people familiar with the system so that when these VR videos begin showing up on a user’s news feed in the form of ads the experience won’t seem foreign or invasive.
VR videos are significantly more expensive and challenging to create since the format is still so new and not widely-adopted at a commercial level. Everyone has a basic photo and video camera on their smartphone, but very few people have access to a 360 camera. This will make it more likely that featured and branded content from big companies will make its way to news feeds before a massive amount of user-generated content. It’s likely that this content will be enjoyable and entertaining on its own and only be sponsored by a company, rather than being a dedicated advertisement.
Facebook is moving full-steam ahead on VR content and with its sway in the industry it’s likely that VR will be making a big impact on our lives sooner rather than later.
Read the full article here: Facebook Unleashes VR-Style 360 Videos For Ads And iOS