The New York Times has a new mobile ad platform called ‘Mobile Moments’ that seeks to tailor advertising not only to each user, but also to each user’s personal routine. If someone likes access the New York Times app to quickly scan headlines in the morning then they’re more likely to get a simple ad that reflects the tone of the content. If that same person tends to watch videos during their lunch break then the new platform will deliver video ads. This dual-targeting approach is helping the New York Times to become a more fluid part of a user’s day.
Read the full article here: The New York Times to Launch New Mobile Advertising Solution