Don’t just get a visitor to come to your site – keep them there! Keeping a visitor on your site is shown to increase your brand recognition and is a lot cheaper than trying to draw a new visitor in. The key to holding onto your visitors is to engineer a user experience that makes people want to continue engaging with your site. Here’s how to do it.
Populate your content with links. Links are valuable because they put users in the driver’s seat of their own experience. If they have a question while reading an article then it’s a real plus if you have a link ready to go that can provide the answer.
Find ways to optimize your website’s performance. If your content is loading slowly on mobile devices then it will be beneficial to take advantage of tools that will eliminate loading times. If your content is loading quickly then people are likely to keep browsing your site!
Streamlining your pages and your content by eliminating distractions will keep your visitors engaged. Have a big sidebar? Think about keeping it fixed at the top of your page or deleting it altogether. Same goes for pop-ups or other intrusions that users could find annoying.
Consistency and style go a long way in making your site more user-friendly. Predictable layouts, repetition of logos and branding, and a style that stays true to one format are all ways to insure a smooth browsing experience.
To really drive your message home make your important elements big! Much like a newspaper headline, people will gravitate toward large elements to gather information. Making the most valuable information big can help users parse the content quickly and get the big picture.
Read the full article here: 5 Ways to Increase Your Pageviews Per Visitor By 23.52%