Google Plus Vs Facebook – Apples to Oranges
If you have an online business and are not yet an active Google Plus user, it’s time to break the ice.
Google Plus is too powerful to be ignored.
Initially the Google Plus One button was compared to the Facebook Like button, leading people to believe that Google Plus is like Facebook.
In addition, Facebook fan Pages are compared to Google Plus Business Pages. I can see how this is confusing, heck I was confused at first too.
Many business owners spend hundreds or thousands on Facebook promotion and advertising while most Facebook Fan Pages are hardly ever revisited.
Many of the companies that provide Facebook Marketing Services and Social Media Marketing Services are clueless when it comes to Google Plus and do not offer any related service – leading business owners to believe that Google Plus is not a viable commercial platform.
Google Plus is much more than a social platform, it is part of Google and highly affects you and your results on Google.com.
If Facebook is Vanilla, Google Plus is an entire Rainbow of tools.
Google Plus is Integrated Across Google Products
If you think of Google Plus as a social platform – think again. Google Plus is heavily integrated with Google Search, Google Reader, Google Docs, YouTube, Picassa and much more. Not to mention the direct integration with Google Chat and Google Voice.
If you are currently marketing with video you should take a moment to get on Google Plus. Google Plus and You Tube will soon become even more powerful with integrated Google Plus comments for YouTube videos. In fact Google Plus is an excellent platform to get more views for your videos and more traffic to your website.
To really have an impact you will need to cultivate your connections by “engaging” – meaning commenting, liking and sharing other people’s content as well as hopping onto some hangouts and making some personal connections.
Make Real Connections to Grow Your Business And Brand With Google Plus Hangouts
Being in a hangout is a unique experience, it really does feel like you are sitting next to someone talking, similar to going to a dinner party allowing you to make intimate connections with people who join the hangout that you never would have met otherwise or connected with so deeply in such a short amount of time.
Hangouts can be used for many purposes; private discussions, teaching, group interviews and discussion, product development meetings and much more.
The fact that you can share content from any browser window, screen or YouTube, Google docs and other apps within the hangout makes it an incredibly versatile and powerful free tool, not to mention the chat function within the hangout for everyone that is on. In some cases the “real conversation” is going on in the chat!
Circle Your Privacy
The basis of your Google Plus account appears to be socially centered. Unlike Facebook friend requests that require an approval, on Google Plus you perform a one sided action called “adding to your circles”.
Much like in life you can create circles of people according to interest, business interests and social connection. You may place one person in more than one circle.
Like in real life where you have a circle of family co workers, a circle of friends, etc’. When you talk to one circle the other doesn’t need to know about it at all!
When you post on Google Plus you can share your story to specific circles or individuals in addition to publishing public content, meaning that you have much greater control over what posts are seen by whom.
In simple form – the more people add you to their circles, the more you are expanding your authority, brand and reach.
Get More Visible in Google Social Search
The more activity and the more people you can get to circle you the more potential impact you will have on the visibility of your Google Plus posts on Google Search Your World aka GSYW (Google Personal Social Search).
People in your circles are apt to see your Google Plus post Listings on Google.com when conducting a search while logged into their Google Account.
Recently Google began to display Google Plus Comment Snippets on Google Plus Posts ranking on GSYW.
Google Plus post that get many shares and comments can also rank on the regular Google Search and appear for people who are not logged into their Google Account.
Stop Comparing Google Plus to Facebook and Just Start Using Google Plus!
If you are not yet using Google Plus, it’s time to get started. Google Plus is highly integrated with all Google Products
Your first step to get set up on Google Plus is to sign up for an account and complete your Google Plus Profile.
Then you need to take some action and get more followers, find people to follow and begin to make some connections.
Get ready to unleash true Google Power and use Facebook with your friends. We are talking business after all.