Instagram has opened the floodgates to mobile ads and some companies are thriving in the new ad ecosystem. Coach, famous for its designer handbags, has been one of the companies to truly take advantage of the new ad platform. They’re finding incredible success by providing exclusive offers and making it easier than ever for users to instantly make purchases.
When you think about the format of an Instagram feed it makes perfect sense why a brand like Coach is having such a successful advertising run. Instagram features a gallery-style white backdrop with uncluttered views of the images and ads put out by users and brands. In other words, Instagram is the closest equivalent to a digital magazine that currently exists. Brands like Coach that benefit from high-end photography and designer style are perfectly-suited to this magazine medium.
Coach’s Instagram ads fit right into the app’s environment, but their main success is in their ability to target a dedicated audience and offer quick sales. The company is sending out exclusive offers to its Instagram audience to let them know that the fall line is now available to buy. This is smart because people who follow Coach on Instagram are already going to be interested in their products and they are going to feel like their loyalty is being rewarded with these exclusive offers. It’s a win-win.
It’s not enough to make sure users are aware of the new products that are available, which is why Coach has implemented a “shop now” button at the bottom of their ads. This simple button provides one-click access to a page where users are able to instantly buy the product. Shortening the window between seeing a product and buying it is essential for retailers. Coach has absolutely nailed this system by making the advertising and the buying part of one seamless experience.
Instagram is set to become one of the hottest places to advertise. Coach has set an impressive standard, but many companies are likely to follow suit.
Read the full article here: Coach unzips shoppable Instagram ad for exclusive look at fall items