Gone are the days when Twitter limited direct messages to 140 characters. The limit has been increased to 10,000 characters, which means that users are able to engage with one another in a far more valuable way. This is great news for brands who can use the opportunity to communicate and connect with consumers on […]
Facebook is making it easier than ever for users to sign up for marketing offers and other features through a streamlined autofill system that works in-line with the Facebook app.
The new generation of audiophiles are increasingly adverse to advertisements, but Pandora’s music streaming service is offering up a new option for listeners. Sponsored listening lets users choose to play one advertisement to gain access to one hour of free uninterrupted music streaming. Brands like Land Rover have found that users engage more strongly with […]
Google is attempting to clean up its Google+ service, which means that lots of infrequently-trafficked Google+ business pages are getting the axe. It’s important to have a strong online presence, but it can be easy to neglect a Google+ page. Make sure your Google+ business page is verified and connected with a user so that […]
iOS9 is upping the privacy features, which means that some app developers are losing access to crucial user data. Will this affect your marketing strategies?
Check out these 4 ecommerce tech trends: Integrated wishlists within websites are making it easier than ever for consumers to share the products they are interested in. Twitter users can now add items to their Amazon wishlist with a hashtag. Receipt validation is another way to promote brand loyalty and keep customers within your company’s […]
While most app developers that have gone viral can’t explain how they got there, panelists weigh in on ways to make sure your content goes viral. Focusing on how content makes people feel can be a great way to go viral since it engages users on a deep, emotional level. People also tend to share […]
Should your company be using Emojis? Modern text communication is relying more and more on the use of Emojis to convey the proper message. Knowing how to use Emojis and incorporating them into your brand could help you stay connected to your audience.
EO is transitioning from focusing on web pages to targeting mobile apps. Mobile apps and mobile websites are driving sales for companies who use them, yet many mobile apps are still not indexed on major search engines. Google searches will now suggest new apps to install within standard organic searches. Google’s new “Now On Tap” […]
Twitter has released new tools to help advertisers improve ad targeting. “Campaign Insights” is one new tool that shows who you’re reaching with your ads. It filters between who you’ve “reached” and who’s “engaged”. The data is precise enough to show the specific demographic. “Tailored Audiences” is the second tool, which highlights the data for […]