What do these 5 marketing myths all have in common? They’re all wrong! – Content is king? Nope. – Content marketing best practice makes perfect? Double nope. – A culture of content is key to scale? Not the case. – Producing more content gets results? Nada. – Social shares and traffic equal success? Fat chance. […]
Google Panda is the seek-and-destroy algorithm Google implements in an attempt to tighten up its search results. Google’s goal is to guide users to valuable, rich content through their search engine, but many websites manage to shoot up the SEO ranks by cheating the system. Panda’s job is to weed out sites like these. However, […]
It can be difficult to get noticed by Google and in your online community. Link building and curating great content are your best bets for increasing your organic traffic and becoming a real player in the online world. These 8 tips will help you get started.
People love to tweet about the live events they’re attending so it makes perfect sense for Twitter to start targeting these users with specific ads. Twitter’s new targeting tools will highlight the audience for a live event like the MTV Video Music Awards or the World Series and will help advertisers craft a campaign that […]
Google+ found out the hard way that interstitial ads are not a successful way to engage users with content. A whopping 69% of users completely abandoned the Google+ mobile site they were accessing when presented with an interstitial ad to install the native Google+ mobile app. Having an interstitial ad interrupts access to content and […]
Mobile conversions are notoriously difficult, but Google’s new mobile ad units are finally taking strides toward increasing the engagement of its mobile users.
The new trending search feature on Apple’s App Store is massively influential for an app’s download rates. Apps that were featured on the trending list saw huge spikes in traffic the day their app was trending. Apps in the top-ranked slot for trending searches saw the biggest increases, but all featured apps in the trending […]
Sure having a killer idea for an app is important for success, but it’s always going to be an uphill battle unless you have the right business skills to back it up. So what do the experts say about finding success in the app development biz? They say that you need to choose the right […]
Developing an app from the ground up can be difficult when no one is on the same page. Avoid some common development mistakes by having a unified, realistic vision for your final app.
It’s increasingly difficult to keep an eye on all the SEO data and information you need to stay at the top of Google’s search rankings. You might have a favorite website or service to help you tackle all the information, but there are some great, simple browser extensions that can help you streamline the process. […]