July was a huge month for Apple. The tech giant made $1.7 billion globally through its app store alone. This was the record for monthly billings as well as the record for unique customers. These figures are connected to the App Store’s emerging presence in the Chinese market, which has become the number one source […]

Technical SEO is the foundation of your website that insures people see your content. SEO is a vital component of web success, which is why it’s useful to refresh your knowledge on the basics and learn about any new developments in the ever-changing world of web search. This extensive guide to SEO covers everything from […]

Do you have a mobile-friendly website? If not then Google wants nothing to do with you. The search engine giant has been quietly giving the ax to sites that don’t play nicely with smartphones and tablets. If you want to make sure your website is getting the proper visibility then you have got to create […]

Redbox is finding success in user engagement by providing valuable push notifications to its users. The company has been testing out a messaging service that can provide useful and up-to-the-minute details about products and availability. Push notifications have accounted for 20% of opt-ins to this text club. Some app developers are wary of overwhelming users […]

Google conducted a survey of 8,000 mobile app users to gain a better understanding of their habits. The results paint a clearer picture of how consumers are finding, downloading, and engaging with apps on their mobile devices. Some of the big takeaways are that a majority of users are discovering apps via word of mouth […]

Companies are spending more time than ever on their social media presence. It’s a smart move because social media is an easy way to get large returns on investment (ROI) for little money.  Many companies are spending more than 16 hours per week on social media, and even CEOs are spending upwards of 6 hours […]

Every one in five minutes of mobile phone use is spent using Facebook’s apps, according to the company’s Q2 findings. The company is using its huge user base (1.49 billion active monthly users) and increased revenue ($2.91 billion to $4.04 billion in three months) to drive future investments that will keep the company moving forward. […]

Apple’s iOS Safari browser will be implementing an ad-blocking extension starting in September, which could have major consequences for mobile advertisers. Ad-blocking on desktop computers in the US has increased by 48% year over year to reach 45 million active users. It’s estimated that in 2016 the cost of lost revenue due to ad-blocking will […]

A juicy news story is breaking and you’re chomping at the bit hoping to quickly cash in on the trend with a clever tweet or meme. You slap something together and hit “post”. And then you’re hit with a huge backlash. What happened? You didn’t think, that’s what happened. Agile marketing is the idea that […]

Apple is still the top dog in mobile platforms, but the company reported a 6% drop in activations last quarter down to 64% at the end of Q2. At the same time, Google’s Android platform rose 6% to land at 32%. Windows, on the other hand, remained stagnant at 4%. The slippage for Apple is […]