The truth is that having good content on your site does not necessarily mean that people will actually pay attention to it. People are visual by nature, which means that they’re attracted to images. You can have the best content in the world, but if it shows up as a block of text on a white background then people might not give it the time of day. In this case, presentation is everything. If you want people to stick around and read your content (which you definitely do) then you’ll need to have great formatting and design in addition to great content. Here’s how to do it!
The background of your site is essential. Think of it as the foundation for your content. Choosing the right color and the right style will really help you stand out from the competition. If you want to play around with color, then you can pull up your website in Google Chrome and use the “inspect element” function to look at the CSS code and make tweaks to the color. It’s a great way to do some basic A/B testing on your live site! Choose the right color or create your own background image to have your content really pop!
Images are also an important factor for making content stand out. Stock images are boring and overused. Try using icons as a way to accentuate the content without distracting from it. The Noun Project offers cheap access to all sorts of icons that are not used all over the Internet. They’ll look fresh and support your content! You can also try to design your own or hire a graphic designer. Young designers who are trying to create a portfolio will often work for little money and there are several websites like Upwork, Freelancer, and Guru that can help you find the right person! You’ll also want to think about choosing the right fonts. Headline fonts should draw attention and do not necessarily need to match the font of the body!
When it comes to guiding your readers to the important content, you should consider highlighting certain sections through the use of color or by pulling out a specific quote and enlarging it. Newspapers often use the second method so that readers are attracted to a particularly powerful message. Color, on the other hand, will guide the reader’s attention to a specific area. This is great if you want people to see your e-mail signup box.
Remember, content is only as good as its formatting. Make sure readers are sticking around your site to read and see what you have to say instead of looking elsewhere for a more colorful option.
Read the full article here: 5 Advanced Formatting Tips to Maximize Time on Site and Conversions